App Cel – the next Steps

to get settled

Actually, the business has already started – as consulting and research service for brands and suppliers. But also the first inquiries for product developments from different countries in Europe are already in the pipeline.

The consequence is that many processes of the manufacturing have to be relocated closer to the brand and closer to the final market.

In addition other negative consequences clearly exceed the originally achieved cost reductions:

  • Sizing and grading are becoming more and more „internationalized“, which of course is fatal, because even in Europe different sizing tables for different countries and regions have to be applied in order to be able to offer acceptable fits.
  • The level of innovation is decreasing significantly as producers are more likely to seek out the utilization of existing equipment than to introduce new technology.
  • The distinctiveness of the brands decreases significantly, because sometimes even competitors can (have to) produce in the same factories.

And despite globalization and the ubiquitous Internet, it still proves to be very difficult to convey ideas of European design to simplification-prone developers, which means that a significant portion of the designs never reach production-ready status. At a certain scale, the cost factor that has to be borne by the European apparel providers is considerable.

Now it is absolutely crucial for the apparel brands to avoid these drawbacks if they want to survive.

App Cel offers a unique strategy to save money and to get better products.